Dead Space 2 Advertisement

     

This video is an advertisement from Dead Space 2, a video game for the PlayStation 3.  I literally laugh out loud seeing the reactions of the mothers in this video. PRICELESS!  

     In the commercial, mother's are told they are part of a study and are asked to give their opinion on a video game that is under development.  They are then showed clips of the video game that shows the violent content.  After they see the videos of the video game, the mother's hate it.  That's exactly what the commercial was trying to convey!  Have you ever thought something was cool and your mom disagreed with you?  Yeah, you probably thought she didn't know what she was talking about.  That's what the context is.

"A mom's disapproval has always been an accurate barometer of what is cool."

 I see this as GREAT marketing.

The sender of the message are the developers of Dead Space 2.  The game was developed by EA (Electronic Arts) and Visceral Games.  The receiver of the message are kids like me!  Haha.  No, but the receiver of the message are anyone above the age of 17 who are into great video games.  The exact message is sort of complex.  The commercial says that mom's disapprove of this game.  The commercial is really talking to people with mom's out here in the world!  What could be cool in our eyes might not be cool in our mom's eyes; that's what makes Dead Space 2 a good game. That's the point that the commercial was trying to make.  This commercial doesn't show ethos or pathos in my opinion.  It doesn't show a highly emotional story and could be seen as a good persuasive strategy for some, not all.  I think this commercial is mainly logos.  It shows factual data and statistics and informed opinions mainly from the mothers.

I think this commercial achieved what it was going for!  I say this because it made me go out and...

...BUY THE GAME!

Now, all I need is my mother's approval. 

=]